People gain information, education, news, etc., by electronic media and print media. At BMG we  know that Social media are distinct from industrial or traditional media, such as newspapers, television, and film. They are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information, compared to industrial media, which generally require significant resources to publish information.

At BMG we believe in 5 properties that help describe social media . These 5 properties are:

 1. Reach -social media technologies provide scale and enables anyone to reach a global    audience of              thousands to a million.

 2. Accessibility -  social media tools are generally available to anyone at little cost.

 3. Usability - all companies can benefit from social media marketing.

 4. Recency - the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response).  

 5. Permanence - industrial media, once created, cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.

One of the key components in successful social media marketing implementation is building "social authority". Social authority is developed when an individual or organization establishes themselves as an "expert" in their given field or area, thereby becoming an "influencer" in that field or area. At BMG we are those experts!